Gen Z is hacking the exorbitant costs of live events by ditching Coachella and opting for something actually affordable. Meet Breakaway

· · 来源:user新闻网

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首先,When Breakaway started in 2016, Lynn estimates the festival brought in just tens of thousands of dollars in sponsorship—a figure that’s grown “almost 20 times” today, thanks to adding a title partner in energy drink brand Celsius. That sponsorship cushion, combined with outside investment rounds, helps keep ticket prices from rising as fast as the cost of talent and production. According to CB Insights, Breakaway has raised nearly $50 million over a few investment rounds.

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周杰,资深编辑,曾在多家知名媒体任职,擅长将复杂话题通俗化表达。

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